If you do not own the rights to an asset or do not have permission to make use of it, your staff must be made aware that they should not use it. Guidelines are also not the identical as a social media type information, which describes how those that handle firm social accounts remain on-brand utilizing visuals and tone of voice. GDS has a company web page on LinkedIn, where we share video updates and link to related pages on our blog. We’ve discovered that our updates on LinkedIn lead to a better click-through and engagement fee than on our different channels, especially if we submit about present job vacancies. The big, and if essential, targeted attain of the platform makes it the perfect place to promote campaigns and interact customers. The Cabinet Office digital team has a cross-government Facebook page to assist departments on this means.
Model Toolkit
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Instagram (stories): Recommendations For Pictures & Video
• Tweet frequently (there are no strict rules about how often). Offer info that’s related and useful to your audience. We combine the service quality of a regulation firm with the certainty of fixed-fee services to provide professional, solutions-focused Employment Law, HR and Health & Safety support tailor-made to employers. Social media can be a distraction, and employers are within their rights to prohibit personal utilization of social media throughout working hours. Employers wish to know as much as they possibly can about prospective staff. As such, it’s turning into more and more widespread to scour individuals’ Facebook or Twitter accounts as a method of screening candidates.
We run brief social media campaigns round topical bulletins. Past campaigns include #InternationalWomensDay, #Sprint19 and #GOVUKis7. It allows us to check new ideas and might help us with recruitment. People in GDS join colleagues from throughout government in contributing to group blogs on specific subjects. We use our major GDS blog for larger stories with broader appeal. We share how they’re constructed, the people behind the transformation and the method.
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